I went to a seminar that had some big names, Terry Bradshaw, Colin Powell, Gulliani, Bill Cosby. It was very entertaining and basically free. In between the speakers they sold you really hard on various things. Wealth Magazine had what I feel was the most aggressive sell.
They did the standard look at this 69 year old women who has consistently beat the market. If she can do it so can you. Well if I put 20 million monkeys in a room there will be a few who consistently beat the market.
This is the basic pitch
Their tools will show you where the big boys are moving their money. Because they are constrained by certain covenants they cannot move their money fast enough, but you can. When you see the money start to move out of one asset into another jump on it. The tool will also tell you if a stock is under valued (I guess no one else has this data so it stays undervalued?)
They made a killing that day. As I am sure they do in all of these events.