Hi Alan. Our target audience is people that write long form content. In order for the product to provide a great user experience for that audience we feel that we need to build an opinionated editor and integrate AI in an opinionated way into that editor. It’s hard for me to see how that is a product inside GitHub or Atlassian.

Notion (and others) is undeniably an incumbent that as you say can’t be hand waved away. With that said we are already getting feedback from paying customers that feel we’re better at some things, including a snappier editing experience and a more natural way to interact with the AI portion. I also think our chat integrates in a way that sets us apart.

If you really think you are in the target audience I would encourage you to give it a chance. We’re very open to feedback and if there’s anything specific that you think other products are doing better, we want to address it.