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Its an amazon product. See their "hiring" page for more obvious proof: http://www.junglee.com/f/1000604193/ref=footer_hiring

I know it's powered by "Amazon Inc.", but this is not "Amazon, the seamless online shopping portal, entering India". Get it ?

It isn't "powered by" Amazon. It is Amazon's own product. Whether or not it is "Amazon for India" is not the argument at hand.