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"Chilling effect" is a general term that seems about right, though isn't internet or censorship specific.

Another related term is "the panopticon", a prison designed so that you always felt like you were being watched.

And here is the report of their harmonious marriage:

Might be chilling effect indeed, thank you. I'm trying to find that website which was very visual and well designed...

You didn’t ask that

I didn't but somebody answered it anyway just below : https://www.socialcooling.com/