People understandably like to draw parallels between mental enhancement and physical enhancement in the context of sports. The difference is that sports are a purposefully-created level playing field, where any sort of enhancement creates an unfair advantage, eliminating the point of the game.
In the real world, there's no intentionally level playing field for entertainment's sake. It's up to everyone to get ahead as best they can. Nobody would complain if their mover were using steroids.
But, outside of Med school there is simply less competitive pressure so I don't think we are going to see the same sort's of banning unless there is significant long term damage. On second thought people often take a fair amount of drugs to get though Med school as it is.
It's not like it'll divide us any more than we already are ( at least here in the states).
This technology would be an awesome startup idea to try and get it down to a reasonable price range for almost all people to utilize.
If anything, the bigger problem than the price to build the device would probably be the regulatory stuff. I mean, you just know that the government will immediately declare something like this to be a "medical device" and insist on an elaborate, byzantine, corrupt, kafkaesque, bureaucratic nightmare of a regulatory process to get something like this approved.
I can't help but imagine all the cranks who'd sell smartness treatments and do permanent damage to the brain... homeopathy but with a chance of actual damage.