Agree that its a great campaign. Not sure they've created a movement. Really?
The PR they're generating does seem to rely on the analytics though, which is why I raised my sceptical eyebrow but as you point out, that's really not the goal.
The PR they're generating does seem to rely on the analytics though, which is why I raised my sceptical eyebrow but as you point out, that's really not the goal.
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