This drives me absolutely insane. When we were shopping for a TV for the living room a few years ago I wanted a 120Hz display. Finding one was a pain in the ass because all anybody wanted to list in marketing material was the backlight strobe rate; you had to dig and dig to find the panel rate.
No, I don't care that you can flash the backlight at a thousand Hz, I want an actual panel that's well synchronized with 24FPS content, and I don't want to spend hours of research to figure out which displays have one.
When I was a teen, I wanted an alligator on my shirt, and not too long after I started seeing simulacra shirts... Enough of a demand for more than one entity to mimic it...