Isn't this just the AI effect? Whenever there is a breakthrough in AI research, it's no longer considered AI. This happened with search algorithms, game playing, speech recognition, computer vision, etc. etc.

https://en.wikipedia.org/wiki/AI_effect

Maybe as "tech people" we should give the public a realistic picture of what AI research is. It's solving problems using a diverse set of techniques that include search, optimization, planning, learning, and knowledge representation. Saying that the current developments aren't AI is simply wrong.