A MacBook Air can easily last 5 years+. I've had mine for 10 years. Will the average Framework laptop last as long as the average MacBook?
>Countering planned obsolence and expensive repair costs associated with modern products.
Macbooks receive updates for 5+ years usually. Even after that, it's perfectly usable. I highly doubt that the hardware inside Framework will be supported for as long as Macbooks.
>Enabling upcycling, repurposing, and reducing ewaste. There are a fair number of environmentally conscious people in tech and tech-adjacent industries.
Upgrading parts cause e-waste, especially if the chips aren't generally as good as Apple Silicon so you have to upgrade more often. If you trade in or recycle your laptop with Apple, they should be able to do a better job of recycling than your average Framework user.
To me, the main selling point of Framework is that geeks can upgrade the CPU/GPU every year or once a year because they always want the fastest. The fact that Framework markets this as "environmentally friendly" is just a way to make them feel better about constantly upgrading. You can't convince me that the average Framework laptop is more environmentally friendly than a Macbook Air over its lifetime.