I mean I had an Apple Loan for students way back in 2000 with an APR % that would have made me pay $8,000 for a 400mhz G4 had I followed their payment schedule...

I saw one of these while checking out on Uber Eats recently.

#1, no, I don't want to spread my $50 worth of sushi out over 4 months

#2, if you do need to do that, maybe you shouldn't be ordering from Uber eats?

It seems extremely parasitical. I'm equally bothered that these companies are doing this and that some consumers feel the need to do this (and think this is a good idea)...

When I bought my Centris 650 in college, I bought it using a loan that was initially set up by Apple.

I don't see anything surprising or new about this other than that Apple has an easier way of managing that loan than a book of paper that you ripped one out each month and sent it in along with a paper check.

iPhones have been financed and or given 0% loans by nearly every carrier and they have $51 billion dollars cash on hand. Providing their own loans makes sense regardless.