150 clicks to answer 50 questions? Lousy UX.
I don't think they mean to be malicious and hurt the UX, I think they are just optimizing for ad-revenue a little too one-sidedly without giving enough thought to how the user feels about it.
Kind of funny how a quiz about being scientifically literate is completely design-and-experience illiterate.
edit: Actually, it's not funny. It's the reason a lot of people don't like science. If you're going to do this kind of thing as public awareness, you should make it fun and likable. Not annoying. It puts a bad face on science.
Funny quiz nonetheless. I'm an avid fan of Science (Astronomy, Astrophysics, Biology and Cosmology.), but I didn't get most of the questions right. /sigh