That hasn't really been true. Apple supported iTunes and Safari which were great options on Windows. Not just "I'm already an Apple fan so I have to use it", but actively deciding to use them.

The root of the problem for Apple is that they cannot get away with doing what they used to in the past, they already have a plethora of platforms within their own umbrella to support, adding Windows native to the mix seems to result in maybe a handful of developers taking on enormous burdens by trying to catch up to their expected Mac apps.

If Apple were to seriously put its weight behind a cross-platform toolkit, this might change, especially as they want their services to grow. It's the very reason why their main service competitors can even compete.

But I agree that if they were to suddenly switch to Electron without a care it wouldn't turn out well, but likely have a better end user experience than their current reveals.