If you are selling a phone then show me the phone, its specs, what buttons it has, what ports it has, how long the battery lasts..
Instead we get "It's an experience we call going light." "We're humans, we are taking back our lives."
Give me a break.
I also don't see why anyone would pay $300+ for the same tech as a $30 prepaid flip phone you can get at any gas station.
It's because they always miss one or two of the ten vital check boxes to get tech influencers (meaning, at the individual group level, more drilled down than "network effect") to jump on board.
One of the most vital check boxes: supporting whatever major method techies are currently using to avoid SMS/MMS.