[EDIT] "Wait, so why's that not what the outlets and politicians who are complaining about this, are advising as the right way to approach this?" because the entire point of making this non-issue an issue in the first place was to boost state and national level candidates, not to do anything useful or appropriate—a state governor can't grandstand about "get mad, and go... um... vote in your school board elections!" in a way that'll be effective at building their national profile or driving broader GOTV for their side.