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The common thread linking all these hypocritical examples of condoning or opposing are that people are supportive of people companies and products they believe advance their worldview while working for the destruction of the ones that oppose them.
The question people should be asking themselves now is which 'side' will work out better for you and your family in the long run? Identity politics gaining in prominence makes this especially important.
There is a lot more detail here than you are noticing, and consciousness doesn't have a "dog that didn't bark" detection service.