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Comment by ur-whale | Hacker News Reader

> Seriously? "Culito" ?

The Head Of Diveristy Hiring at NVidia is probably going to be obliged to have a number of "conversations".

Unlikely. They are Taiwanese, they speak Chinese not Spanish. Also capitalisation makes it abundantly clear its a contraction of CUDA + Lithography

Lol. Get a sense of humor. It sounds like "little ass".

NVidia is from California where 40% of the population speaks Spanish.

Doesn't matter if it's "abundantly clear" when it's a hilariously bad choice. Or a hilariously good choice actually. I like it.

EDIT: And don't get me started with the Orin line of chips. (Orin = Urine)

Actually, the capitalisation makes it look like it's Copper-Lithography, since Cu is the abbreviation for copper.

The capitalization is cuLitho as seen in the article. The HN title seems to have suffered title-casing of the name.

Nvidia have flexed their prowess in Spanish on one of their A.I. natural language processing presentations, to some Level-N. Nvidia is working with Nordic archivists. They have a general interest in language seems to be the driver. Archiving languages before they go extinct is a use for A.I.

> Also capitalisation makes it abundantly clear its a contraction of CUDA + Lithography

Not when you hear it.

/me giggles in Spanish

Makes it abundantly clear they should have spent $100 on a branding consultant to prevent them from making newbie mistakes.

Most of their target market has indicated they are purchasing from them. Clearly they didn't need that branding consultant.

CULitho?

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