>> Our brains treat on-screen faces the same as in-person faces, explains Bradley Bond. He is a communication researcher at the University of San Diego in California. “We assign personhood to people we see in-person and on screens,” he explains. And we “process them in a similar fashion.” We are a social species. So we crave connections to other people. “It’s human instinct,” he says, and parasocial bonds help fill that need.

https://www.snexplores.org/article/imagine-friends-parasocia...