tl;dr: Innovation (making something new) is not disruption (taking over an existing market).
But the missed opportunity IMO is food and grocery delivery services (Deliveroo, Gorillas, Uber, Getir, Amazon). Riding the Corona + cheap money landscape, they managed to convince the world there would be a market. The hype they gathered was fully leveraged to disrupt. Indeed they successfully killed many a local business as well as each other.
And where is the innovation now? Maybe it's somewhere, not my town...