I for one think it'd be really interesting if a tech conglomerate paid for a bunch of moderate-budget movies and distributed them exclusively through YouTube or other online sources, or distributed them to cinemas but did something Google-y with admissions and tickets. If Google just took 50% of opening revenues I am sure the cinemas would be thrilled to accommodate. Hollywood would seriously wig out. That is the kind of business we need to kill off the wickedness of the MPAA.