Column-Stores vs. Row-Stores: How Different Are They Really? [http://db.csail.mit.edu/projects/cstore/abadi-sigmod08.pdf]
This is a very interesting paper where the researchers have compared performance of Column Store databases with plain Row Store databases as well as Row Store databases emulating column stores by using vertical partitioning and other techniques.
There is also A Comparison of C-Store and Row-Store in a Common Framework [http://pages.cs.wisc.edu/~alanh/tr.pdf] where researchers demonstrate that the gain that Column Store databases give can be easily achieve in row stores by but by other techniques.