For me, the cookie consent modals are the submarines. Why would I outsource the responsibility not to track me to the people with the incentive to track me? IDCAC, Cookie Autodelete, and strict tracking protection feels like the better alternative for me.
(From today onwards, I'll add resistFingerprinting=true to that list as well.)
There are also proper consent blockers [0], but they are not as big because everyone tells people to use that please track me shit.
Tech companies routinely get fined for what may seem like massive amounts to us.
https://www.businessinsider.com/the-7-biggest-fines-the-eu-h...
If "breaking the law" meant something they would try to avoid doing it so often.
Microsoft in the 90s was recognized guilty of abusing their monopoly. What were the consequences? nothing. This sort of thing used to mean something, see: Standard Oil v United States. But the current world is a world that belongs to megacorporations.
Tracking people against their will is a drop in the ocean of what corporations get away with.
This, in many ways, is like a billionaire getting a ticket that doesn't amount to more than the hundreds of dollars for bad parking. The billionaire doesn't care.
Law only has meaning when the punishment is coercive.