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If I was DHH I would have replaced the images with something else. It is always entertaining what you can do to someone's site if they are foolish enough to pull images off your server. Or they could have blocked the hotlinking of the image.

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The images had explicit height/width set (and were small) so any damage from this would've been pretty limited.

True, but changing the little checks to little middle finger bullets would have been a much more elegant method of retaliation.

What if Curebit had an important demo/presentation that was botched as a result of this? I think the response should be tailored to provide them with a learning opportunity rather than to hurt their startup. A private naming/shaming like betageek suggested would probably do the trick.

Surely that is the risk they took when using content that they have no control over.

If the demo/presentation is that important, then it would be wise to remove that risk by using their own design and their own images.

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