Microsoft just can't stop doing this. All of their products suffer. I'm happy to fork over the absurd Apple tax just to feel comfortable at my computer, and to know I'm not going to wake up one morning to a forced OS update that has Cortana start screaming black friday deals from my desktop. I mean, ads in the task bar? I spend all of my time on my computer, I do not want all this shovelware pushed in my face at every opportunity.
I think this strategy is going to kill them in the long run. I was a pure Windows user, until I was forced to spend some time on mac for a job. What do you know, its just way more pleasant.