Also at some point one company asked the cookie company to create a recipe to imitate some other product so they could compete. Except the cookie company was the one making that other product. So they copied themselves, it wasn't too hard...
Any difference in consumer price of the identical product would be largely due to advertising.
It’s not that brands spend money on ads so they have to raise the prices. It’s that advertising enables brands to charge more because they can
You know, collusion. Or emergent behavior that's essentially the same (but even that, while not necessarily illegal, is still bad for consumers).
People who work at Apple use AWS and people at Amazon use MacBooks. It's all complicated, but not sinister.
They did always have that one small change in there though, so that it wouldn't be exactly the same. Nothing you'd ever notice as a customer. Just a technicality so that each one could claim their own unique formula.
I think with another type of product it wasn't the thickness but a slight difference in the ratio of the flavorings - more raspberry and less blueberry here, more blueberry and less raspberry there.
that's the factory, but brands don't come from the factory, they come from the market, and have different reputations, strategies, customers and distribution channels. If you have a giant computer controlled cheese puffery, it's not that big a deal to change the formulation of the cheese, change the logo bags, etc. all on the fly, and it's much cheaper for you to do it than a smaller less sophisticated operation making you more customizable and still the low-cost producer.
did you know that even if you aren't a very big pizzeria or bakery you can order custom-milled flour from King Arthur for your restaurant? Their factory can handle it, and it engenders brand loyalty from fussy chefs.
I didn't. Although I'm not that surprised given I think King Arthur Flour has maybe around 500 employees or so including a cafe, retail shop, and cooking classes and sells a pretty premium product. (Was actually surprised the number is so low. It's also employee-owned.)
Should bulk cheese puffs be state owned?
Lots of national brands have a "this is not produced in a factory or machine that produces any store brand".
actually, the companies don't have a problem with it, the customers do. customers (it's human nature, maslow's hierarchy, etc) cling to their beliefs about themselves and their identification with products that reflect their values. Companies would rather cut costs and sell one-size-fits-all products, but they need to give customers what they want, and different customers want different things.
> Lots of national brands have a "this is not produced in a factory or machine that produces any store brand"
and many people have the need to think that they are "better" than store brands, or more likely on HN, that they "see through" all the marketing, so companies market to you "transparently"... if a brand says "this is not produced X way" and you didn't even mention X, hmmm, do you really think they haven't figured you out?
if you are the cheese puff king, the most expensive thing you can do is not sell everybody exactly what they want, and you probably have redundancy in your manufacturing facilities, so why not segregate which products are on which machines, so long as a market segments aren't too small.
https://www.costcobusinessdelivery.com/kirkland-signature-to...