In that case it isn't helpful to the average Joe, since the word's usage for them isn't the same as that of the technical definition. When someone says bailout in media, they mean a government funded action to get someone out of bankruptcy, not a private action to provide liquidity.

No average joe is getting screwed over by private companies investing money in other private companies, any more today than they were on any previous day where the same things happen. This is not news, and is only relevant because of the crisis. No public dollars are funding this.