Holy crap. A Dunkin Donuts Large Ice Coffee is 396mg of caffeine. That’s insane. That’s 4.5 Red Bulls.
I originally felt a wee bit dismissive of the article’s thesis. But wow, we are absolutely cranking up the caffeine content. I remember Jolt or Bawls or other drinks in high school being edgy because they had “twice the caffeine” (about 80mg for 355ml can).
But now we’ve got 400mg in a single beverage.
Is this a feedback loop? We keep increasing caffeine content because we need more for our beverages to have the desired effect for customers?