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A quick trademark search with the USPTO suggests that this may not be the best name to use to start a business, as it is already taken in literally every single category that is applicable to this.

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Good point - I suppose we'll cross that bridge when we get there.

I was about to comment on the trademark issue but then I saw this top comment. I think you're making a mistake with your approach of 'crossing that bridge'. Trademark violation is no joke and it's so much easier to change the name early on rather than when you have some brand recognition and thousands of users. Learn from other people's mistake, don't make your own.

I see - we'll reconsider then! Appreciate the feedback

Shortcut (formerly Clubhouse) found themselves in this position bad.

I'll second that. Cross That Bridge Now.

p.s. we already have Sidekiq which is quite popular and beloved in the Ruby community https://github.com/sidekiq/sidekiq

What is more, there is already a quite popular, and beloved in the Ruby community, project named Sidekiq - https://github.com/sidekiq/sidekiq.

There is also another ruby gem called sidekick that I always accidentally install instead of sidekiq and spend 30 minutes wondering why my async jobs aren't running.

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