> what creators can do on twitch comes down to what the advertisers are willing to put up with
Eh. Then those advertisers will have to create the content from now on...
Eh. Then those advertisers will have to create the content from now on...
Advertisers need to get comfortable with nudity, swearing, and the whole range of non-abusive human behavior. They're almost as bad as the credit card companies with linking morality to commerce.
YouTube is slowly starting to relax, so I'm hoping the shift is happening.
It's okay if the person appearing next to the Big Mac says "fuck".
If not streaming directly, they're in channels where the streamer is playing their game. They'll give out DLC codes so that the streamer plays the game longer and the game studio makes a mint off the back of the viewers. Content created.
A 20 quid DLC key gifted to the streamer will buy you an hour long gameplay ad easily, usually way longer.
There's so many streamers out there they just sort by view count and cherry pick the brand safe ones. They don't need to change their criteria.