> There's a much simpler explanation: people are worried about the environment and global warming, so they are willing to try out a lot of different things that they think might help, but lo and behold, it turns out that some of those things actually help and others turn out not to...
It's not one or the other, it's both.
There's also the factor that people are more comfortable with changes that inconvenience others, but don't inconvenience them much; so there's often a major lack of consideration and empathy with the proposals. Couple that with religion-like moral urgency, and you get a lot of unnecessary conflict.