>> Make these things less emotionally charged and political, and you'll get more support

> Are we using the same Internet? Clickbait, outrage and emotionally-charged drivel triumphs over measured rational discourse every day of the week

Yeah ... for ad-driven content and messaging about wedge-issues meant to hold together electoral coalitions. Is this one of those things?

If you actually are about issue X, it's probably not a good strategy to let it get polarized along political lines, you might slightly increase your support with one polarization, but you'll increase opposition from the other. That's a recipe having your issue stagnate.