Nearly every game has many derivative elements, but the problem is that Zynga's M.O. is to blatantly reproduce games. The other issue is that Zynga's "games" are more cow clicker monetization vehicles than entertaining games.

"I don't fucking want innovation," the ex-employee recalls Pincus saying. "You're not smarter than your competitor. Just copy what they do and do it until you get their numbers."

http://www.sfweekly.com/2010-09-08/news/farmvillains/?repost