It doesn't make sense to treat Copilot as a competitive benchmark where Copilot isn't even an option for policy reasons, which is what this product is targeting.
Does it provide net positive support to developers? Is that support worth the licensing and maintenance costs? Those would indeed benefit from a demo, but it's also hard to demo something whose value hinges on fine-tuning.
More likely, they'll need to sell low-risk, supported integrations that help an org stand up the project on their own system and evaluate its quality in situ. It's a whole different model than retail SaaS services like Copilot.
This is an exciting announcement for a product meant to fill a gaping hole. The orgs that need it will just have to see how well it works for them.