The indoor coil/AH could be made as lightweight and small as possible (or multiple configurations) so it could easily be installed by a DIYer or a handyman for extremely low cost using insulated PEX lines for the water with basic tools. The outdoor unit would be heavy and require an electrical circuit, but would otherwise be as easy as swapping a window-unit AC.
Just like with solar, the biggest problem with adoption of heat pumps is labor cost to install. The units themselves are shockingly cheap (and continuously getting cheaper), but labor adds 3-4X the cost of the unit itself. The certification, tools, and knowledge to handle the refrigerant is the 'secret sauce' used by HVAC companies to keep prices high. Imagine how few people would have window AC units or refrigerators if they needed to be installed by an HVAC company that wanted to make $300/hr to install.