I totally get the upgrade angle for non-technical people...but you need to convince them that they want it...and that it is worth Framework's frankly large premium.
Then you get to the fact that this machine is incredibly poorly sold if that is your market. The pre-configured options are almost insane. $1050 for a machine with 8GB ram..or $400 more to get 16GB because they paired it with CPU and Storage upgrades? Of course you can go DIY but keep in mind this is for lightly-technical users. Then a user needs to pick their port loadout.
It is overload and a lot of money for anyone who isn't technical...but if you ARE technical...this thing is basically a bad ultrabook in use. You can get a like-spec (1240p, 8gb, 256) Asus Zenbook 14 OLED...for $500 dollars less!
That's my gripe. I love the repair angle. The expansion cards are downright silly for most users. The money is basically nuts for prebuilt. And, ultimately they made a non-touch Surface Book 3..rather than a Macbook Pro.
> Isn't that how you piss away your niche market?
Well yeah. It's also how you continue to exist outside a niche. Some companies manage to do both. I would argue that the current top-end Macbook Pro is a downright niche product compared to the rest of their lineup. See also: The Mazda Miata. Niche, well loved, technical, co-existing.