Is it really that wasteful? It’s keeping food fresh that would otherwise waste. I used it feel the same way and cancelled a long time ago but the more I was shopping in the store I found myself with a similar amount of non-recyclable waste and much more food waste. It lead to me subscribing again.

It's not like this product is impossible.

1. There are meal planning apps that present a Blue Apron / Hello Fresh type experience but make a grocery list rather than shipping it to you.

2. Instacart has proven that you can with some amount of reliability that you can abstract over different grocery stores so users can pick the ones they prefer or is closest.

3. I can get groceries delivered from my local Kroger by app for less than $5.

Now make them all kiss and you get a sustainable Hello Fresh.