https://blogger.googleblog.com/
The last update is May 2020 after at least one a year for 15 years, so it may not be long for this world.
I can’t think of any good measurable incentives that Google could use,
What's interesting is that even the most biased insider must see that Google really sucks in some domains - and recognising (and/or generating) user value seems to be one of them. Several times, they've either spent big on products which just missed the mark from day one (Plus/Currents, Stadia, multiple text/chat apps), or killed products which already had major engagement (Reader, Inbox, Orkut).
What's interesting is that if they made user engagement the only major metric that mattered and incentivised accordingly, it would likely drive interesting behaviour - a real focus on user needs, iteration to optimise engagement in the longer term, improvements in customer service, etc.
Would __your__ company ever do that?
99.9% of Google users are completely unaware of their reputation around closing down products. Closing Google reader a decade ago is a cause that nerds like us on HN care about, but virtually no one else. And the same nerds like us also care enough about our online presence to not use Google products for a hundred other reasons anyway
Does gmail make a profit? Does search make a profit? Neither of them are paid services, but they allow a huge advertising business to be built on top. Reader could have been the same