> Example 1: Search for cars while "opted" out of G+ results. Ferarri's G+ page is on top on the right, but no link to Ferrari's actual website or their FB page. So if this was focused on relevancy wouldn't the Ferrari link be to Ferrari's home page? Not that I think Ferrari is the most relevant result period, but wouldn't that make sense? Not only that, in your main results Ferrari.com isn't listed in the top 100. So how could they be relevant? This gives pageviews to G+ where the user should be going elsewhere. This isn't just about Twitter/Facebook. Google is driving users to its content over other publishers. This is an ADVERTISEMENT for Google+. 100% Which is against your policies not to mark them clearly as ads. http://www.google.com/competition/howgoogleadswork.html

I think it's pretty clearly marked what it is, right above it it says "People and Pages on Google+". Is it mixed in with the search results? Is it taking the place of search results? No, its not doing either. I don't think you can really complain that it violates the "Strict Separation of Ads and Search Results".

> Example 2: I searched for NFC Championship Game in Google while being opted in. I got a status update from MG Siegler stating he was going to the game in the top 5 results. MG Siegler is not in my circles. Wouldn't an article on the game be 100X better than this result. So you are driving users to your irrelevant content in replace of ESPN. That makes no sense.

Yes, it would be better in this case. But what if the game was going on and someone posted about something that had just happened? Wouldn't that be potentially more relevant? Figuring out relevancy is difficult. As of now, I don't see MG Siegler's post in my SPYW results, so I'm guessing it showing up for you had to do with the timeliness of the post.

> Example 4: You can't opt out 100%. That is disingenuous to say you can.

Can you be more specific as to what you can't opt out of?

> Example 5: Google was supposed to be "Do No Evil" and you have squashed that. It is worse to be screwed by someone who claims to be trustworthy than someone you know is not. For example, we all knew Microsoft was shady from the beginning so we didn't expect much. But you guys said it was all about relevancy, the user, do no evil, etc. Look at this way, if a girl married Gene Simmons could she honestly be pissed if he was cheating on her? But if a girl married a guy like Donnie Osmond and he cheated she would be devastated. She was probably only with him in the first place because he was trustworthy. You are Donnie Osmond. :)

Regarding "Do No Evil": https://plus.google.com/109412257237874861202/posts/4U2mpZ6h...