I think we see the opposite! We start with a naive and non-hierarchical view of relatedness: trees are tall woody things, fish live in the water and have fins. And the piece argues that we should let go of our common-sense categories and use the descent-based ones, like the biologists do.
Anyway --- I didn't say that ancestry is the only factor. I said it was natural, and useful. Epigenetics is fascinating, really! But it's not 'blasting out' of anything, it adds a bit of detail and complexity around the edges. A sense of proportion is important; we shouldn't miss the forest for the...never mind.