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Perhaps the set of complainers is largely contained within the set of ad-blocker users.

That's probably a good indication that the design of the page was distracting.

If the design of the page is so bad that it makes the content hard to parse, it seems worth mentioning.

Yes, bike shedding. People love to bring that up as a way to deflect criticism they disagree with.

Disagree is too strong, more like disregard and find generally trivial and distracting.