Language as in human languages, not computer languages --- and this is noteworthy because it's illustrative of how many in the PC software/hardware scene were back then; they didn't learn programming and the details of the PC architecture to become specialised career developers, but because they wanted to create software/hardware to serve some other purpose related to their actual work/personal life. Of course there were career developers, but there were also far more "power users" who "graduated" into programming too. For example, I remember interacting with a gardener who learned and wrote an application --- in x86 Asm --- because she wanted to make various calculations regarding the plants she was managing.
Contrast that with these days where many low-level details are heavily guarded, there's plenty of people willing to sell you something close to what you want (and try to convince you that it is exactly what you want), users are strongly divided into "consumers" and "developers" and the former largely discouraged from learning about how things work, and the average career developer is completely clueless about what would traditionally be considered "power user" features, and might even struggle with basic concepts like a command line. The Internet is filled with plenty of information only a search away, but the majority of it isn't good.