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Language learning is ripe for disruption. Rosetta Stone sucks. Pimsleur is just okay but can be improved.

I like Memrise, but I don't know if it's disruptive as much as it is convenient. It does similar things to Rosetta Stone and Pimsleur (though I think it's more effective). Spaced repetition, pronunciation, quizzes, diverse methods of testing your understanding. It's gamified with leaderboards and points.

I don't work there, I just use it, but I think it's great for non-tonal languages (as in, it doesn't do Mandarin great).

I've checked out Memrise for the first time. I like how it teaches you and then question you to see if you've memorised it. Adding game elements also helps to make language learning more engaging. The difference with our app is that it was built as a game and you learn the language as a by product and we're primarily focused on mobile.

Yes, we believe the same thing about disrupting the language learning market!

There are a lot of well known products out there like Rosetta Stone but there are opportunities for startups to create more compelling and entertaining products at lower price points. We really wanted to create something that was also fun and addictive to play which is different to traditional language learning products.

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