The author uses a one-sentence writing style ubiquitous in "long-form" ad copy.
You say one thing.
Then another.
And another.
See how it hooks you?
And makes you want to read further?
Me neither. But apparently it "works" very well.
You say one thing.
Then another.
And another.
See how it hooks you?
And makes you want to read further?
Me neither. But apparently it "works" very well.
It isn’t writing intended for an engaged audience, which is to say it isn’t writing. It’s just copy.