- https://www.theatlantic.com/technology/archive/2015/01/the-s...
- https://www.theatlantic.com/technology/archive/2015/01/the-s...
There's a great 2015 essay by Peter Seibel who was tech lead on their Engineering Effectiveness team:
https://gigamonkeys.com/flowers
I'd guess almost nobody from that era remains at Musk-Twitter.
https://www.statista.com/statistics/272140/employees-of-twit...
My recollection is that around ~2011 a day without a fail whale was the odd one out.
Record engagement these days is most likely measured in single digit percentage points over average engagement (at most maybe 10-20%), where when you're early and your traffic is spiking, it can be an order of magnitude more traffic than what you're used to seeing. The absolute numbers are larger yes, but from the perspective of "what can my infrastructure / architecture handle", relative changes are far more relevant.
You're talking about a man who has more than once been fined by the SEC for making false statements about public securities. What makes you think that he'd be a more reliable narrator for a private company for which he has no external accountability and a large personal financial interest?
Those numbers have been proven to be incorrect, by people who are posting from locked accounts with 0 followers racking up large nonzero view counts within a few minutes.
It'll have one, maybe two more reads every time you look. Not dozens. One person posted an example that had literally over a hundred alleged "views" within a minute, despite not refreshing their timeline after posting the tweet.
The fact that things start to fail after that infrastructure has been put on place and running find for a while is noteworthy.
Maybe it's because I use an Android, but I've always found the experience terrible. I get notifications, but when I click them and they don't take me anywhere; the back button is completely broken; mentions randomly don't produce any alerts; it resets me to the algorithmic timeline every few days; replies often fail to load; the spam problem is completely out of control and most adverts are irrelevant crypto-spam; search never finds what I wanted; it's constantly putting tweets on my timeline from people I don't follow; and the whole app seems optimised to produce as much hatred and outrage as possible. Nowhere on the planet is as toxic as a Twitter thread, and yet the media and political sphere collectively decided that reporting on and catering to Twitter spats is the most important aspect of their career.
Frankly, if Musk destroys Twitter, it might be the best thing he could do for society. I may be misremembering, but I thought that prior to Musk buying Twitter, everyone was decrying it as toxic and lots of people were suggesting the government should step in to reduce its influence. Now it seems to be imploding by itself, yet everyone's upset.