Agreed. What is the ultimate purpose of a review and an assosciated pic? To tell me that another user had this to say, which is more trustworthy than anything the seller has to say.
But if any part of that review is fabricated or deceptive, then you have done 2 things, you've successfully duped some people, and proven to other people that nothing on your site should be believed. The reviews can only be considered pure fiction.
If you don't want to show someone's real face for privacy or permission reasons, then don't show anything at all, or use some kind of graphic that makes no attempt to appear like a real person.
Same goes for the names. I have no reason to believe these are anyone's real names, and if they're not the reviewers real name, then why put any name at all?
There is no answer to that question that actually holds water. You can't say "because a name is more appealing because it looks more authentic"