I really loved the first paragraph of the article about Reddit: "Reddit is currently the most popular search engine. The only people who don’t know that are the team at Reddit". I want to add this that just happened at my company, that shows really bad execution on the Reddit side. Bad as if the current Reddit management is surfing tiny waves in some paradise.
Our company tried to use Reddit Ads for years. We are not US based and there was problems using every credit or debit card. The ones that work everywhere and. obviously, in Google Adwords.
We retried a few months ago and it worked but our Reddit ads were not approved because they were in the crypto space where indeed we are in the security auditing and research side and also work for Web3 projects.
Then, they assigned a higher level Reddit contact, they gave us several forms to fill to show that we were not in the wrong Web3 side. We completed every form over several weeks, until they say they don't have an account manager for our account. At this point I don't know if the right thing is to talk to the CXO level directly. Yes, Reddit management doesn't understand their own business and most probably loosing a lot of money.
BTW: I specifically ranted about ways of challenging Google back in 2013 in the same vein [1].
[1] http://blog.databigbang.com/letters-from-the-future-challeng...