There’s a cute story I read the other day about an “Offensiveness consultant” who teaches companies how to be just offensive enough on Twitter to make sure woke people don’t want to work at your company. The story is written for comedy - but the more I think about it, the more I wonder might be something people actively do, for all the reasons you’re talking about.
https://astralcodexten.substack.com/p/even-more-bay-area-hou...