Look at Dave Chappelle, who was the attempted target of cancellation and Netflix and people buying tickets to his shows completely ignored it.
Or JK Rowling, who has been cancelled over and over again, but the latest video game based on her IP is incredibly popular.
Twitter doesn’t reflect the real world.
Now a lot of readers will feel like that's absurd, extreme, maybe even trolling. But it was only a handful of years ago that I was posting here warning people that they should refuse to rename git master branches to main because accepting this for short term convenience or out of ideological sympathy would lead to an endless spiral of power games, used to purge anyone not on the far left. And here we are, not so long after, with lists of banned words so long nobody even bothers enumerating them all, any one of which can be used to build a case for getting rid of you.
There's a clear pattern here in which people are repeatedly not taking wokeness seriously enough. This isn't a game and they spend every waking hour taking over every institution. A communist revolution doesn't require capturing the seat of government permanently, if you can capture every institution that surrounds it and essentially eliminate all ability for a non revolutionary government to operate.
The fix is simple enough though: do a DHH and get rid of all woke people in your organisation. It's quite easy as given a hostile environment they tend to leave en masse and they weren't doing much work for the organisation anyway. What's good for the goose is good for the gander.
https://astralcodexten.substack.com/p/even-more-bay-area-hou...
I think to some extent this is largely because Rowling was kept at arm's length. If Rowling was the mouthpiece for the game's story, showing up in interviews, etc., then I think more of the backlash against Rowling's personal actions would be impacting the game.
See also how Disney happily sells Pirates of the Carribean while maintaining they will never work with Johnny Depp again.