>Hire a cheap agency – $5k/mo is achievable, especially if they're just managing channels and creative, and not throwing in 'value add' services like landing pages and SEO strategy.
what does this mean ?
what does this mean ?
Not the author though so can't be completely sure, I agree it's a bit of a weird sentence.
We spend $5k/month with them + give them a monthly spend to do 99% of the work so we don't try to build any paid ads core competency in house. Continuously we've been trying to move spending from here to more organic content, and just leaving spend on the highest conversion paid campaigns (like our own brand name... which sounds stupid but it is broadly accepted as cost effective to boost CTRs for high intent traffic on Google's first page).