>Yours is a bald-faced assumption that humans aren't constantly innovating on existing technologies.
No it isn't. Mine is an asumption that "white" was just a color before we understood what light is, which doesn't happen until centuries later. Searching for ways to produce "the whitest paint" is unrealisric given that we are talking about objects that reflect invisible light here. Not "white" the color. And there is also a difference between using something and creating something for that purpose. Saying that scientists are now searching for the whitest paint does not imply that nobody was using white paint before.
>This level of pedantry gets us nowhere.
It gets us to the question of whether ancient societies looked for ways to produce paint that reflect more light in order to prevent heat absoption which is what has been hapening since at least 1970.