It wouldn’t light up nor it wouldn’t be recognized by MacOS.

When using provided USB-A -> USB-C cable and an adapter it did work. It also would light up when connected directly to power source through USB-C.

As for “my setup” - it’s non modified hardware with non modified software (at driver level at least). This is a common problem with Stream Deck. If it’s possible to get into situation where cable is indistinguishable but it might work or not (I’ll repeat - I have 5m long Meta cable for Oculus that works) it’s definitely problem of specs and shabby manufacturer.